Apple is the first company to hit the $700 billion milestone.

appleApple became the first company to reach a market value of $700 billion as shares vaulted amid upbeat news on the US tech giant’s gains in the smartphone market and soon-to-arrive smartwatch.

Shares rose 1.9 per-cent to close at $122.02, lifting Apple’s market value to $710 billion, and making it the first company to hit the $700 billion milestone.

Apple chief executive Tim Cook, speaking at the Goldman Sachs Technology & Internet Conference, said Apple was hitting its stride.

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