Uber is experimenting with cash as a payment option in Hyderabad, a global-first for the company.
Customers in Hyderabad can now choose the cash option while booking the ride, take the ride and pay the driver directly in cash at the end of the trip.
“This is an experiment and a global first for Uber across our 300 plus cities. We have worked hard to create a cash payment option that is seamless and truly Uber,” the company announced on its official blog.
Uber said that the aim of the experiment is to gain a deeper understanding of consumer behaviour and preferences so that they can develop more robust payment options for the local market.
